Cool game, I can see potential in this. I like the randomly generated levels, the art style you're going for and the simplicity of the game itself. Easy to pick up and just get going.
Suggestions for improvements:
- Make the "Move" button stand out from the rest of the text.
- Add some good/bad events that can happen between destinations based on which hitchhikers you pick up
- Maybe the hitchhikers have a specific destination they want to go, so they will stay in the car for that long?
- They could be angry if you miss their destination - If they are dangerous that could lead to something bad happening
- You could have a limited space for hitchhikers and their stuff, which would make you have to choose wisely
- The items the hitchhikers carry could perhaps be necessary to survive the trip to the final destination
- Maybe there could be more than one hitchhiker present in some cities, so you could choose one
Good job so far, and I hope you continue working on it after the jam!