Did you do the tutorial? That explains most everything for the early game. But essentially make money go up and get better chips
I feel like the tutorial is a little overwhelming now, too much information being passed too quickly without room for breathing and experimenting, without getting anxious about the renting and wasting money, having to restart the game early. This kind of loop for early players can discourage them to play and make them quit.
I will keep playing and trying to figure things out because I like this kind of game, but I feel like you should keep this in mind. There are some things you could do to make experimentation early on less anxious, like making the renting be 0, and only add renting when the player goes to a bigger factory. Or maybe just increasing the starting money would suffice.